Martina Pollard

About Martina Pollard

While I was once destined for med school (because immigrant parents), I pivoted pretty hard after one chemistry class. Instead, I stumbled into B2B email marketing. I started in sales, meddled in a nonexistent marketing department, and realized this might actually be my thing.Since then, I’ve worked across SaaS, product development, and agency life, everything from building campaigns to scaling content teams — and even learning how to bounce back from three layoffs.Now, I lead content and social strategy at Integrity, overseeing brand and campaign work across a multitude of business units. That includes evergreen content, product promos, and helping very busy people say things about life, health, and wealth more clearly (and ideally, more human).Always rewriting emails in my head and always in love with great storytelling. Also deeply committed to pistachio-flavored anything, romance novels, revenge movies with happy endings, and workouts that keep me sane — running, cycling, and lifting!

Experience

1. Director, Content Marketing

   Integrity

   May 2021 — Present · Farmington, UT, US

   Lead social media strategy and content development across Integrity and partner organizations, driving engagement, platform adoption, and brand alignment.– Develop scalable marketing playbooks and toolkits for partner companies to improve consumer-facing digital presence, including social, blog, and newsletter optimization.– Launch and manage podcast initiatives, overseeing content strategy, teaser campaigns, and distribution to support sales and partner retention.– Spearhead enterprise communication initiatives, including multi-phase email domain transitions across headquarters, business units, and partner organizations.– Plan and execute large-scale partner events and summits, managing communications, compliance documentation, and cross-team coordination.– Create agent-facing technology education campaigns to increase understanding, adoption, and utilization of company platforms.– Collaborate with executive leadership and consulting partners to support structural and strategic initiatives across the organization.

Education

• Salt Lake Community College

  Associate’s Degree, General Studies

• Western Governors University

  Bachelor's & MBA Track, Finance, General

• University of Utah

  Bachelor’s Degree, Marketing

Skills

• Saas
• Firebase
• Linux
• Airtable
• Management
• Teamwork
• Tax Software
• Training
• New Business Development
• Social Media
• Online Marketing
• Tax Resolution
• Microsoft Office
• Sales
• Thinkific
• Microsoft Word
• Email Strategy
• Project Management
• Software as a Service (Saas)
• Business Development
• Social Media Marketing
• Brand Development
• Powerpoint
• Microsoft Excel
• Business-to-Business (B2b)
• B2b
• Social Networking
• Tax Preparation
• Camtasia
• Hubspot
• Blogging
• Writing
• Research
• Direct Sales
• Marketing
• Marketing Strategy
• Outlook
• Leadership
• Advertising
• Salesforce.com