Martina Poletti
Ecommerce & Digital Manager @Calzedonia Group
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WORK HISTORY
Ecommerce & Digital Manager @Calzedonia Group
As Ecommerce & Digital Manager, I am responsible for driving online sales across Intimissimi, Calzedonia, Tezenis, and Falconeri in the Benelux region. I built and currently lead a team of 4 people (3 Ecommerce Specialists and 1 Digital Marketing Specialist).My role includes- Defining and executing the cross-brand ecommerce and digital strategy with a full-funnel approach- Ensuring a consistent omnichannel customer experience across all digital touchpoints (websites, newsletters, SEO, digital campaigns)- Evaluating and launching new strategic initiatives, such as new marketplaces, services, and business opportunities- Maximizing the ecommerce P&L by increasing profitability and reducing costs, especially through logistics and operational optimization
EDUCATION
Санкт-Петербургский Государственный Университет
Filologia
Università degli Studi di Verona
Bachelor's degree
SKILLS
ABOUT MARTINA POLETTI
Ecommerce Manager presso Calzedonia Group
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