Martina Pasina
Digital Customer Engagement Manager @Roche Italia
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WORK HISTORY
Digital Customer Engagement Manager @Roche Italia
Monza, IT
Strategic Business Partner & Digital Evolution: Act as a strategic business partner for Disease Areas, guiding the evolution of digital touchpoints and collaborating closely to build cutting-edge omnichannel campaigns- Accelerate Digital Adoption & Engagement: Drive the acceleration of internal digital adoption and maximize engagement across all channels (email, HCP Portal, etc.), boosting the quantity and quality of digital contacts in line with business objectives- Omnichannel Campaign Leadership: Lead the design and implementation of innovative and personalized omnichannel campaigns, leveraging advanced digital technologies to drive behavioral shifts in target customer segments and deliver high-impact communications fully integrated with PPOC activities- Cross-Functional Leadership: Lead cross-functional teams to achieve Digital Customer Engagement Roadmap priorities- Omnichannel Adoption: Facilitate omnichannel adoption among Customer Facing Roles and Marketing, aligning digital strategies with customer preferences and disease area priorities- Global Network Engagement: Actively engage in strong collaboration with affiliates and the Integrated Customer Experience Network, contributing to global initiatives, driving pilots, and fostering the adoption of best practices as a key member of the network.
EDUCATION
Università Cattolica del Sacro Cuore
Bachelor's degree, Economics and Management
Università Cattolica del Sacro Cuore
Master's degree, Marketing and Management
SKILLS
ABOUT MARTINA PASINA
Digital Customer Engagement Manager
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