Martina Mottola
Crm Specialist @Locauto
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WORK HISTORY
Crm Specialist @Locauto
Milano, IT
Design and manage customer journeys within Salesforce and Marketing Cloud, customizing flows based on target segments and strategic business goals.• Develop and execute DEM (Direct Email Marketing) campaigns, newsletters, and highly personalized multi-channel marketing initiatives.• Build responsive and brand-compliant HTML email templates and digital assets, ensuring consistency with corporate visual guidelines.• Deploy, manage, and analyze customer feedback surveys to gather actionable insights and enhance the customer experience lifecycle.• Leverage Power BI to produce advanced post-campaign analytics dashboards and deliver data-driven insights for continuous optimization.• Collaborate cross-functionally to define data-informed editorial calendars aligned with audience profiles, behavioral triggers, and lifecycle stages.• Track key performance indicators (KPIs) and support strategic decision-making through quantitative analysis.
EDUCATION
Università degli Studi di Catania
Language Mediation and Intercultural Communication
Liceo Scientifico e Linguistico Statale "Principe Umberto di Savoia"
ESABAC Linguistic High School
Università Cattolica del Sacro Cuore
International Management
ABOUT MARTINA MOTTOLA
As a CRM Specialist, I design and manage customer journeys within Salesforce and…
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