Martina di Bari
Digital Marketing Specialist - Commercial Partnerships at Booking Com @Booking.com
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WORK HISTORY
Digital Marketing Specialist - Commercial Partnerships at Booking Com @Booking.com
Manchester, GB
Content and campaign management: develop and manage high-impact content across multiple platforms to engage global audiences and drive lead generation.Strategic growth and Partnerships: define and execute innovative marketing strategies to expand global partnerships and increase revenue.Lead generation and conversion optimisation: implement targeted campaigns, landing pages, and automated workflows to attract, nurture, and convert high-quality leads.Website Front-End creation and optimisation: design and enhance web pages, ensuring an intuitive user experience, mobile responsiveness, and SEO-driven content to improve engagement and conversion rates.Event and Tradeshow strategy: identify top industry events and tradeshows for the commercial team, evaluate sponsorship opportunities, and assess the best promotional packaging to maximise brand visibility and lead generation.Omnichannel Marketing Execution: plan, execute, and optimize global campaigns using Mailchimp, Sendgrid, and Marketing Cloud.Social Media Strategy: develop and implement impactful social media initiatives to enhance brand presence, audience engagement, and lead acquisition.Customer Journey and Retention: design and execute strategies to enhance the customer experience, improve retention, and increase transactions within partnerships.Data-driven decision-making: analyse performance metrics and audience insights to refine strategies for maximum impact and lead generation.Regional and commercial collaboration: work closely with commercial teams to tailor marketing initiatives based on regional market trends and opportunities.Advocacy Programs and Brand Ambassadors: lead the advocate program to cultivate strong brand ambassadors and enhance brand loyalty.Webinars and digital enablement: drive thought leadership, lead generation, and audience engagement through digital events, educational content, and multi-channel marketing strategies.
EDUCATION
Booking.com Learning
Diploma
BCS, The Chartered Institute for IT
BCS Level 3 Certificate in Marketing Principles, Marketing
Liceo Sociopsicopedagogico Norberto Rosa
diploma di maturita`, Social Sciences
Course - The Agile Certified Practitioner Training Program (PMI-ACP)
Agile Project Management
QA ltd
Level 3 Digital Marketer, Digital Communication and Media/Multimedia
Università degli Studi di Torino
Bachelor of Arts (BA), Music
Google Analytics 4 Centificate, Data Analysis
SKILLS
ABOUT MARTINA DI BARI
I specialise in driving scalable growth through high-impact digital marketing strategies that deliver measurable results. With a strong foundation in project management and a commitment to ethical marketing, I bring a fresh, adaptable approach to navigating the ever-evolving digital landscape.At the heart of my work is communication—whether it’s crafting data-driven strategies, optimising multi-channel campaigns, or fostering engaged online communities. I thrive on blending creativity with analytics to build connections that truly resonate. And of course, I do it all with a dash of humor and a signature touch of Italian flair.If you’re looking for a marketing professional who can turn vision into performance-driven outcomes while keeping up with the fast-moving industry, let’s connect!
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