Martina Curcio
Crm Manager @Accenture
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WORK HISTORY
Crm Manager @Accenture
Milan, IT
Contributed to CRM process design and customer lifecycle mapping initiatives for both B2B and B2C- Supported requirements definition and documentation for CRM transformation projects- Conducted process analysis and optimization workshops to improve operational efficiency- Design of CRM GenAI use cases- Led end-to-end CRM programs, managing project planning, delivery, budgets, timelines, and risks while coordinating internal teams and client stakeholders across marketing, sales, IT, and data functions
EDUCATION
Università di Pavia
Bachelor of Arts (BA), Business/Corporate Communications
Università Cattolica del Sacro Cuore
Master of Science - MS, International Business
SKILLS
ABOUT MARTINA CURCIO
CRM & Customer Lifecycle Manager with 8+ years of experience designing and optimizing omnichannel CRM programs across Retail industry. Specialized in customer journey automation, segmentation strategies, A/B testing and retention optimization. Proven track record in multi-country CRM migrations and ROI-driven lifecycle initiatives. Experienced in cross-functional leadership across IT, eComm, Retail and Data teams in international environments (Italy, Germany, Switzerland, Netherlands).
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