Victoria M.
Personalization Strategy @ DICK’S Sporting Goods | MIT MBA
- Role
- Director, Personalization at DICK'S Sporting Goods
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Victoria M.
Data-driven leader with a proven track record of activating innovative strategies across retail buying, marketing, and omnichannel personalization. I specialize in bridging long-term strategic planning with tactical execution.With experience spanning the retail, pet, and sporting goods industries, I am skilled at building cross-functional partnerships, crafting customer-centric experiences, and delivering against financial targets. My background includes assortment curation, go-to-market planning, A/B testing, site experience optimization, and consumer segmentation.I’m passionate about solving complex problems, driving sustainable growth, and fostering a culture of innovation and collaboration.
Experience
Director, Personalization
Jan 2023 — Present
Led agile personalization team, managing the strategic vision for omnichannel personalization and implementation of seamless customer experiences. Drove the comprehensive testing roadmap across lifecycle, loyalty experimentation, and on-site experience optimization. Ensured alignment between personalization strategy and enterprise-level initiatives to contribute to overall business growth through marketing efforts.
Education
The Pingry School
High School Diploma
The Wharton School
Bachelor of Science (B.S.)
Massachusetts Institute of Technology - Sloan School of Management
Master of Business Administration - MBA
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.