Martin Valencia

About Martin Valencia

Experienced Sr Sales Manager with a demonstrated history of launching, growing and managing brands in the food & beverages industry. Skilled in Account Management, Field Sales Management, Building teams, Setting up company structure, Business Development, Account & Product Development, Sales Operations, & Headquarter Calls. Developed collaborative and strategic partnership across all levels of our customers (C-suite to buyers) that drive mutual business objectives. Worked closely in managing Large Retail, CR, Food Service and on and off premise. Visionary, driven, collaborating Sales Directors, Bottling Franchise Leader, Beer Distributors, UNFI & KeHe, National Broker expert. Servant leader who spearheads national cross-channel key accounts. Negotiated multibillion dollar contracts Skilled in promotions, new items, incentives, and marketing strategy\'s to grow portfolio. Strong sales professional with a Bachelor of Business Administration - BBA focused in Business.Conducts strategic planning; launches initiatives and business plans; allocates resources; and leverages analytics to aggressively grow beverage revenue, market shares and profit through strong account and category management. Collaborated with internal cross functional team which includes Revenue & Growth Management, Finance, Category Management, Demand and Shopper Marketing. I created promotional strategies & price package plans to drive positive business results. Hires, couches and directs high-performing sales teams; rolls out innovative programs and promotions; controlled a multimillion dollar budget with P&L responsibility; generates forecasts; and executes profit analysis. Expands product distribution and new brand introductions across all routes to market. Identified market trends to improve ACV distribution, amplifying category sales.Collaborating with Bottler and Distributor Network to launch a Walmart Honesty Tea campaign in 2020 for the West Bottlers and Independent Distributors, to execute on promotional pricing that yielded a 60% increase in sales and 72% growth over previous year

Experience

1. Sr Director of National Sales & Distribution

   Vidagua

   Apr 2025 — Present · Los Angeles, CA, US

Education

• Cal State Fullerton, College of Business and Economics

  Bachelor of Science - BS, Business Administration and Management, General

Skills

• Merchandising
• Inventory Management
• Delivery and Route Manager
• Key Account Management
• Traveling Notary
• Sales Management
• Sales
• Loan Signing Agent
• Key Account Development
• Sales Operations
• Longistics Manager