Martin Sreba

About Martin Sreba

I’m a senior business and operations executive with 20+ years of experience in financial technology, specializing in the complex and fast‑moving world of capital markets. My career has been built on transforming organizations, scaling revenue engines, and driving adoption of mission‑critical platforms across the world’s most sophisticated financial institutions.A defining chapter of my journey was helping Advent’s Geneva platform achieve 76% market share in portfolio accounting — a level of dominance rarely seen in enterprise software. I built trusted relationships with hedge funds, asset managers, and RIAs, led major transformation programs, and turned Geneva from a product into the industry’s benchmark.I later expanded my impact as Head of Sales for Genesis Global, a unique PaaS company reshaping how financial institutions build and deploy complex software. There, I led commercial strategy for a next‑generation development platform that brought cloud‑native speed, automation, and flexibility to capital markets clients.Across every role, I’ve focused on aligning strategy with execution — re‑engineering processes, modernizing operations, and driving measurable revenue growth. I thrive in environments where technology, business, and innovation intersect, and I’m passionate about helping firms evolve in an industry that never stands still.

Experience

1. Enterprise Account Executive

   Purefacts Financial Solutions

   May 2025 — Present

Education

• Saïd Business School, University of Oxford

  Oxford Blockchain Strategy Programme

  2018 — 2018

• McMaster University

  Bachelor of Commerce , Finance/Econ & Computer Science

  1992 — 1996

• Canadian Securities Institute

  Canadian Securities Course

  1995 — 1995

• CFA Institute

  CFA Level I

  1994 — 1994

• Henley Business School

  MSc. , Masters in Finance | ICMA Center

  1998 — 1999