Martin Salamone
Visionary marketer known for disruptive marketing techniques, brand development, media/agency management, team leadership, and strategic relationships development.
- Role
- Associate Athletic Director, Marketing & Fan Engagement at Usf Athletics
- Location
- Tampa, FL, US
- LinkedIn followers
- 500 followers
About Martin Salamone
Executive with several years of experience integrating marketing, branding, and fan…
Experience
Associate Athletic Director, Marketing & Fan Engagement
Sep 2024 — Present · Tampa, FL, US
Lead marketing, communications, fan experience, and creative content teams (photo, video, graphic design) to strengthen USF Athletics’ brand identity. Execute brand growth strategies aligned with departmental vision, ensuring consistent messaging across all channels. Direct marketing campaigns to increase ticket sales and attendance while enhancing brand visibility. Manage grassroots events—including kickoff luncheons, fan fests, and Homecoming—that reinforced brand connection with the community. Oversee in-game entertainment, scripting, and themed activations to deliver a cohesive brand experience. Support Bulls Club fundraising campaigns and serve as athletics liaison to campus partners. Supervise spirit programs—cheer, dance, and mascot—to amplify brand presence.
Education
Penn State University
Bachelor of Arts (B.A.)
University of Florida
Master of Business Administration (M.B.A.)
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