Martin Sagendorf
Customer Success | SaaS | Value Realization | Dad
- Role
- Digital Customer Success Manager at FranConnect
- Location
- Reston, VA, US
- LinkedIn followers
- 500 followers
About Martin Sagendorf
Passionate and effective leader who thrives on challenge, drives change and fosters…
Experience
Digital Customer Success Manager
May 2025 — Present · Herndon, VA, US
As a Digital Customer Success Manager at FranConnect, I drive the development and execution of scalable, digital-first engagement strategies that enhance customer experience, drive product adoption, and support long-term retention and growth. I manage a hybrid portfolio, combining high-touch relationship management for select SMB and mid-market clients with the design and implementation of automated, data-driven customer success programs. This role allows me to blend strategic thinking with hands-on execution, helping FranConnect’s customers grow faster and more efficiently through innovative digital engagement.Key Contributions- Design and launched digital engagement initiatives including customer journey automation, in-app messaging, webinars, and targeted email campaigns- Leverage analytics to monitor customer health, identify churn risks, and uncover upsell/cross-sell opportunities- Collaborate cross-functionally with Product, Sales, and Support teams to align customer feedback with strategic initiatives- Manage and optimize customer success tools and platforms to streamline operations and improve scalability- Serve as a trusted advisor to a portfolio of SMB and mid-market customers, ensuring successful onboarding, adoption, and value realization.
Education
Eastern Connecticut State University
Bachelor's degree, English
2003 — 2007
Indiana University of Pennsylvania
Master's degree, Student Affairs in Higher Education (SAHE)
2009 — 2011
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