Martin S. Michaud
Regional Head of Customer Service - Americas @SITA
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WORK HISTORY
Regional Head of Customer Service - Americas @SITA
Montreal, QC, CA
EDUCATION
Université de Montréal - HEC Montréal
Graduate Degree in Management
Roger St-Hilaire Sales Training
2009
College Proaction
Elite Manager
Université de Moncton
2005
Université de Montréal - Ecole polytechnique de Montréal
2010
ABOUT MARTIN S. MICHAUD
RESILIENT – DETERMINED – ADAPTABLE – STRATEGIC LEADER – ENTREPRENEURIAL & CREATIVE MINDSET As Regional Head of Customer Service for the AMERICAs at SITA, I lead a high-performing, multicultural team supporting over 100 major aviation customers across North and South America. My focus is on delivering exceptional customer experience, driving strategic growth, and championing innovation at the intersection of aviation, technology, and sustainability. With 14+ years of leadership experience across aviation, IT, and customer-centric organizations—including executive roles at global leaders like SITA and Pratt & Whitney Canada—I bring a rare blend of operational excellence, creative problem-solving, and strong people management skills. I’ve led award-winning initiatives, managed multimillion-dollar service portfolios, and consistently delivered top-tier Net Promoter Scores (NPS) across regions. Recognized for my ability to lead through change, I’ve successfully built agile teams, implemented digital transformation projects, and launched high-impact customer solutions. I thrive in complex environments and believe in fostering collaboration, empowering people, and aligning business goals with customer success. Whether leading mission-critical operations or spearheading innovation, I bring resilience, integrity, and an entrepreneurial mindset to every challenge. SITA for Aircrafts is a key player in aviation IT, ensures secure air-to-ground communications and provides cutting-edge flight optimization tools for the industry.
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