Martin Ortiz

About Martin Ortiz

I help MSPs grow, differentiate, and deliver stronger security outcomes through strategic partnership and the full power of the Sophos cybersecurity ecosystem.As a Senior Channel Account Executive MSP at Sophos, I work directly with partners to accelerate revenue, strengthen protection, and build scalable service offerings across MDR, endpoint, network, email, and cloud security. My focus is simple: help MSPs solve real problems, protect against cybersecurity attacks more effectively, and operate with greater efficiency.Core Strengths: • MSP Growth & Enablement• Channel Sales & GTM Strategy• AI‑Driven Threat Detection & Response• Cybersecurity SaaS & Managed Services• Cross‑Functional Collaboration• Strategic Account Leadership• Building Strong, Lasting Partner Relationships

Experience

1. Senior Channel Account Executive- Msp

   Sophos

   Jun 2025 — Present · Austin, TX, US

   Recruit, onboard, and grow high‑performing MSP partners to expand Sophos’ market presence• Drive business growth and revenue acceleration across the MSP Central territory• Build joint MSP business plans that increase partner profitability, efficiency, and recurring revenue• Lead ongoing partner enablement through sales training, technical alignment, and demand‑gen programs• Identify new projects and drive licensing upsell/cross‑sell across Sophos MDR, Endpoint, Firewall, Email, and Cloud Security• Align with cross‑functional teams to remove friction and accelerate partner program success• Guide partners through the Sophos MSP program to maximize operational efficiency and security outcomes• Represent Sophos at MSP workshops and events to strengthen brand visibility and promote product roadmap awareness• Track competitive trends and position Sophos as the preferred cybersecurity platform for MSPs• Consistently exceed monthly and quarterly performance targets

Education

• University of Phoenix

  Business Administration and Management

  2006

Skills

• Channel Partners
• Data Center
• Business Development
• Call Centers
• Software as a Service (Saas)
• Strategy
• Salesforce.com
• Networking
• Sales
• Enterprise Software
• Sales Management
• Leadership
• Saas
• Negotiation
• Sales Process
• Information Security
• Solution Selling
• Recruiting
• Crm
• Cold Calling
• Cloud Computing
• Team Building
• Management
• Sales Operations
• Customer Retention
• Customer Service
• Selling
• Start-Ups
• Account Management
• Customer Relationship Management (Crm)
• Marketing
• Training
• New Business Development