Martin Nadel
Business Development - Leadership - Category Management - Marketing & Sales Analytics - CPG SaaS - Marine Corps Veteran
- Role
- Director, Business Insights at CROSSMARK
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Martin Nadel
Senior commercial and analytics leader with 20+ years of experience translating complex…
Experience
Director, Business Insights
Jan 2025 — Present
Responsible for all manufacturer client brands and retailer category insights delivered for the convenience, drug and value channels along with all snacking manufacturer clients• Leverage AI solutions such as ChatGPT and MS CoPilot to mine consumer and shopper trends across the nation and build concise, relevant insights that support actionable plans• Utilize AI solutions to prioritize market issues impacting our brands and problem-solve to provide preferred market response recommendations to clients and internal sales teams• Build and entangle the CROSSMARK Business Insights solution as a service to represented manufacturers, while also expanding the support for internal sales teams to deliver both company and client market growth goals• Develop and train a team of ten Category Analysts and Managers to increase their support capability and skill with business analytics and insights towards key clients such as Ferrero, PepsiCo, Oberto, Ferrara, Hormel.
Education
Rochester Institute of Technology
Bachelor's Degree
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