Martin Moore
Consumer Insights, Innovation at The Hershey Company
- Role
- Manager, Consumer Insights, Innovation at The Hershey Company
- Location
- Hershey, PA, US
- LinkedIn followers
- 500 followers
About Martin Moore
Experienced marketing research leader focused on using data to drive clients to in-market success. Capable of distilling advanced analytics down to the “so-what” enabling senior leaders to make confident business decisions. More than 12 years consulting on new products in the CPG industry including several of the largest introductions during that time. • Extensive background designing, overseeing execution and delivering results of custom marketing research with focus on new products and brand renovations• Demonstrated ability to work collaboratively across functions to enhance capabilities and develop new services that deliver provable in-market value to clients• Develops and empowers highly talented employees and exports them to grow broader organization’s skill set• Experience managing global teams through acquisitions, restructuring and role transformation
Experience
Manager, Consumer Insights, Innovation
Jun 2017 — Present · Hershey, PA, US
Education
NYU Stern School of Business
Bachelor of Science (BS), Actuarial Science and Economics
1996 — 2000
Skills
- Consumer Behavior
- Nielsen
- Marketing Research
- Competitive Analysis
- Market Analysis
- Market Research
- Customer Insight
- Analytics
- Consumer Behaviour
- Leadership
- Segmentation
- Management
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