Martin Michaelson
SVP Distribution & Strategic Initiatives at Wells Fargo
- Role
- Distribution & Strategic Initiatives at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Martin Michaelson
CAREER PROFILE Senior manager with experience driving financial results through…
Experience
Distribution & Strategic Initiatives
Jun 2009 — Present · Charlotte, NC, US
Develop and implement Deposit sales & marketing strategies across distribution channels, both existing and new across the Wells Fargo enterprise • Develop and deploy Deposit strategy for increased customer share of wallet leveraging Online, Social Media, Brokerage, Banking Center, Contact Center, and employee incentive compensation strategies• Drive strategic cross LOB and multi channel initiatives related to Deposit product related paper expense reduction • Design and deploy strategic Deposit POS pricing capabilities for improved margin management• Design and deploy Deposit cross-sell to brokerage household pilots• Partner with WF Affluent and Diverse Segment teams to drive share of wallet and Deposit product penetration• Lead Competitive Task Force for DPG• Consumer and Business Deposit Diversity Council member• Member Social Media Task Force
Education
Ohio Wesleyan University
BA, German/Economics
1989 — 1993
Skills
- Internet Banking
- Relationship Management
- Credit Cards
- Electronic Payments
- Ach
- Debit Cards
- Pricing
- Portfolio Management
- Customer Experience
- Deposits
- Payments
- Product Marketing
- Financial Services
- Banking
- Product Management
- Retail Banking
- Mobile Payments
- Vendor Management
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