Martin Meyer
Marketing Lead Brand & Campaigns Germany @Just Eat Takeaway.com
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WORK HISTORY
Marketing Lead Brand & Campaigns Germany @Just Eat Takeaway.com
Berlin, DE
EDUCATION
Deutsche Sporthochschule Köln
Diplom, Sportmanagement und -marketing
ABOUT MARTIN MEYER
Passionate Head of Marketing with 15 years experience in global marketing B2C campaigns, marketing strategy, digital growth, brand marketing and brand strategyProven track record in the sports industry across various sectors. Key achievements include- Driving the development and execution of 100+ successful online and offline campaigns by integrating brand and performance marketing strategies- Building the JOHN REED fitness brand (200K members, 50 studios, 11 countries in 7 years)- Successfully repositioning of the McFIT brand (Redefining the target group and channel mix, developement & launch of new product concept)- Establishing the sports category at Zalando (€80M in sales within 4 years)With seven years of leadership experience, I have guided and developed teams, led project groups, and fostered collaboration with creative and cross-functional teams. My leadership approach is built on trust, fostering growth, and motivating teams to achieve their best.As a passionate sports enthusiast and dedicated runner, I have completed multiple marathons and triathlons, and I love integrating my passion for sports into my professional career.
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