Martin Medina

About Martin Medina

Dynamic commercial executive with an engineering background and an MBA, offering over 15 years of progressive sales experience in the CPG industry across both branded and private label sectors. A proven leader with more than a decade of success managing high-performing teams and broker partnerships across diverse channels, including retail, foodservice, and distributors. Brings deep expertise in category management, trade investment optimization, and sales forecasting. Recognized for driving cross-functional collaboration and effectively influencing stakeholders across Marketing, Finance, Supply Chain, and other key business units.Highly adaptable and travel-ready, with a strong commitment to maintaining close customer engagement through site visits and regular presence in key markets. My experience spans both U.S. and Latin American markets, providing a broad commercial perspective and cultural fluency that enhance regional strategy and execution. In addition to strategic vision, I bring exceptional communication and leadership skills that foster collaborative relationships with both clients and internal teams. Passionate about developing innovative solutions, optimizing operations, and delivering measurable business outcomes in highly competitive retail environments.

Experience

1. Country Sales Manager

   Belmoca

   Jan 2026 — Present · Miami-Dade County, FL, US

Education

• Universidad Metropolitana (VE)

  Production Engineer

  2002 — 2007

• Escuela Europea de Negocios

  Master in Business Administration (MBA), MBA

  2012 — 2013