Martin Lister
Head of Itinerary Planning & Destination Experience @Fred. Olsen Cruise Lines
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WORK HISTORY
Head of Itinerary Planning & Destination Experience @Fred. Olsen Cruise Lines
Ipswich, GB
Creating, developing and planning experience-led cruise itineraries for a fleet of cruise ships, by- Liaising with stakeholders before each planning season to identify the Company’s itinerary requirements and then develop an itinerary strategy- Planning the annual calendar of cruises for the fleet, which satisfies the Company\'s itinerary strategy - requiring analysis of various statistics including Market trends and financial and sales performance- New cruise product creation- Planning appealing itineraries, which satisfy the Company\'s itinerary strategy- Analysing destination performance statistics to determine guest satisfaction and destination suitability- Researching new ports of call and areas of scenic cruising, and conducting on-site inspections to determine suitability- Leading meetings with Directors’ to gain approval for the calendar and itineraries planned- Collaborating with internal stakeholders to get approval that itineraries can operate as planned- Effective communication of cruise product positioning internally and externally- Monitoring cruise sales performance and assisting with implementing tactics to improve commercial contribution- Overseeing the development of shore tour and independent options that enable all guests to experience the best of each destination, increase satisfaction and drive increase in cash margin.
EDUCATION
New Suffolk College
NVQ Level 4, Quality Management
Chantry High School & Sixth Form Centre
10 GCSE's
Chantry Sixth Form Centre
GNVQ Business Studies
SKILLS
ABOUT MARTIN LISTER
26 years in maritime, including 19 developing innovative award-winning cruise itineraries and brand-aligned destination experience products for Fred. Olsen Cruises. I\'m known for off-the-scale creative thinking producing product and framework that defines the shape of the business and pushes the boundaries of the industry.#GoBeyondTheOrdinary
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