Martin Laetsch

About Martin Laetsch

Demand Generation and Digital Marketing leader with more than 30 years experience helping global businesses ranging from Fortune 50 corporations to small enterprises maximize the value of their marketing efforts. Primarily focused on high tech and biotech B2B companies with business transformation, Demand Gen, ABM, Operations, paid and organic digital marketing, content strategy, and measuring the success of marketing programs with proven expertise in monetizing marketing and maximizing ROI.

Experience

1. Director, Marketing Operations & Digital Marketing

   DigiCert

   Feb 2025 — Present

   I lead the global marketing operations and digital marketing teams. We manage the processes, technology, data, and analytics that marketing and sales development rely on grow our brand, improve ROI, increase pipeline, and better meet the needs of our customers and prospects.

Education

• Oregon State University

  Bachelor of Science (B.S.), Business Administration and Management, General

  1988 — 1993

Skills

• Sem
• Strategy
• Business Development
• Digital Marketing
• SEO
• Market Research
• Digital Media
• Optimization
• Web Analytics
• Integrated Marketing
• Blogging
• Marketing Communications
• Facebook
• Competitive Analysis
• Leadership
• Search Engine Marketing (Sem)
• Google Adwords
• Entrepreneurship
• Crm
• Ppc
• Product Marketing
• Social Networking
• Product Development
• Search Engine Optimization (SEO)
• Marketing
• Customer Relationship Management (Crm)
• Social Media
• Online Marketing
• Organic Search
• Cross-Functional Team Leadership