Martin Johnston
Vice President, Global Sales @Montage International
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WORK HISTORY
Vice President, Global Sales @Montage International
As the leader of Montage International\'s Global Sales team my team assists each of the company’s individual business units to achieve budgeted financial results by both increasing the overall awareness of the brands as well as generating direct demand. My team is comprised of a team of extraordinary hospitality professionals covering both group and individual travel (leisure, BT & corporate) disciplines with coverage outlined both geographically as well as within industry specific verticals including unparalleled partnerships with leading bank and consortia programs. In addition, this team is responsible for over $250M in revenue and conducts over 100 events annually on behalf of the properties, including participation at major industry trade shows, involvement in select 3rd party programming, as well as hosting Montage International specific series of road shows and in-market sales focused opportunities.
EDUCATION
Hastings University
BA, Travel & Tourism
William Parker Sports College
High School Diploma, General Education
SKILLS
ABOUT MARTIN JOHNSTON
Global commercial executive with more than 30 years of leadership experience driving revenue growth, strategic partnerships, and brand expansion within the luxury hospitality sector. As Vice President, Global Sales for Montage & Pendry Hotels & Resorts, I lead a high-performing sales organization responsible for managing key B2B relationships across group, leisure, consortia, corporate, credit card, and intermediary segments, collectively generating more than $250M in annual revenue.Known for combining strategic vision with disciplined execution, I specialize in building commercial sales strategies that align brand positioning, market intelligence, and client engagement to deliver measurable financial performance. I work closely with executive leadership, property teams, and cross-functional stakeholders to develop integrated go-to-market initiatives, unlock new revenue streams, and strengthen global market share in highly competitive luxury environments.My leadership style centers on accountability, collaboration, and talent development that aid in creating cultures that drive performance while fostering innovation and long-term relationship value. A consistent top performer and trusted brand ambassador, I have been recognized with multiple industry and organizational honors, including back-to-back Chairman’s Circle awards (including the inaugural award) and five Global Sales Professional of the Year recognitions.Core expertise includes global sales strategy, revenue growth and B2B sales optimization, luxury brand positioning, strategic partnerships, team leadership and development, change management, and complex stakeholder engagement. I remain focused on scaling brand relevance, and delivering sustainable growth in the evolving global travel and hospitality landscape.
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