Martin Jacobs

About Martin Jacobs

A data architecture, taxonomy, ontology, and data governance specialist with over 25 years experience across multiple business sectors from start-ups, to NASDAQ-100, and FTSE 100 companies. In-depth knowledge of key information and data principles with a proven ability to optimise business processes, improve user experience and increase business revenue. An excellent communicator, with significant experience in senior stakeholder management and an ability to motivate and manage cohesive teams to deliver projects on time and on budget.

Experience

1. Taxonomist & Information Architecture Strategist

   Meta

   Mar 2022 — Present · Philadelphia, PA, US

   Responsible for the management and optimisation of the consumer ads targeting taxonomy that drives 80% of Meta revenue.Utilising user experience inputs, engagement data and industry trends to evolve taxonomies across the ads space.Ongoing engagement with business leaders to ensure the taxonomies align with the overarching business roadmaps and goals.Strategy and development of new products based on analysis of data underlining the feasibility, market demand and revenue gain.Driving initiatives to improve data quality, advertiser experience and compliance with global data regulations.Collaboration across teams to develop new taxonomies supporting products across the full range of Meta offerings.Managing contingent workers supporting the ads taxonomy projects.

Education

• University for the Creative Arts

  2:1 BA(Hons), Editorial and Advertising Photography

  1997 — 2000

Skills

• Certified Project Manager
• Advanced SEO Training
• Advanced Ppc Training
• Solr Lucene
• Photoshop
• Interwoven Teamsite
• Omniture
• Synaptica
• Sharepoint
• Taxonomy
• Enterprise Search
• Fast Esp
• Prince2
• Ppc
• Digital Strategy
• Training
• Content Management
• Web Project Management
• SEO
• Web Analytics
• User Acceptance Testing
• Business Requirements
• Data Management
• Experian Hitwise
• Test Management
• User Experience
• Analysis
• Information Management
• Metadata
• Intranet
• Strategy
• Usability
• Information Architecture
• Cms
• Usability Testing
• Enterprise Content Management
• Project Management
• Change Management
• Big Data
• Hadoop