Martin Hedbom
User Research Manager - Sportsbook @Betsson Group
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WORK HISTORY
User Research Manager - Sportsbook @Betsson Group
Stockholm, SE
Currently managing the Sportsbook User Research team. Main responsibility for setting the long term Sportsbook plans for insight and user research at Betsson Group globally. Main responsibility for identifying strategic insights needed and leading research projects with a high impact on multiple Sportsbook brands at Betsson Group globally. Working closely together with cross-functional and geographically distributed teams of Data Scientists, Engineers, Developers, UX Designers, Product Managers and Product Owners.Transforming insights gained from user research into formats to enhance organizational understanding of users. Present key actionable insights to various stakeholders across the business.
EDUCATION
Södertörn University
Rhetoric A, 30 credits
Malmö University
Web Development, 7,5 credits
Stockholm University
Master's Degree
Södertörn University
English A, 30 credits
SKILLS
ABOUT MARTIN HEDBOM
User Research Manager at Betsson Group
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