Martin Hedbom

User Research Manager - Sportsbook @Betsson Group

Stockholm, SE
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WORK HISTORY

Nov 2020 — Present

User Research Manager - Sportsbook @Betsson Group

Stockholm, SE

Currently managing the Sportsbook User Research team. Main responsibility for setting the long term Sportsbook plans for insight and user research at Betsson Group globally. Main responsibility for identifying strategic insights needed and leading research projects with a high impact on multiple Sportsbook brands at Betsson Group globally. Working closely together with cross-functional and geographically distributed teams of Data Scientists, Engineers, Developers, UX Designers, Product Managers and Product Owners.Transforming insights gained from user research into formats to enhance organizational understanding of users. Present key actionable insights to various stakeholders across the business.

EDUCATION

2007 — 2007

Södertörn University

Rhetoric A, 30 credits

2007 — 2007

Malmö University

Web Development, 7,5 credits

2003 — 2008

Stockholm University

Master's Degree

2005 — 2005

Södertörn University

English A, 30 credits

SKILLS

Market AnalysisOnline ResearchPrimary ResearchQualitative ResearchConsumer BehaviorMarketingSurvey DesignMarketing StrategyAdvertising ResearchQualitative Market ResearchConsumer BehaviourFmcgQuantitative ResearchMarketing ResearchCustomer InsightFocus GroupsResearchQuestionnaire DesignConsumer InsightMarket Research

ABOUT MARTIN HEDBOM

User Research Manager at Betsson Group

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Martin Hedbom — User Research Manager - Sportsbook at Betsson Group in Stockholm, SE | Unifers