Martin Firth
Head of Business Intelligence @Autonative
Signup · Get unlimited contacts
WORK HISTORY
Head of Business Intelligence @Autonative
GB
Leading a team of analytics, reporting, insights and pricing experts for automotive ecommerce sites across the globe.Power BI Performance ReportingGoogle Analytics - Ecommerce, Behavioral analyticsPrice TestingCustomer Analytics
EDUCATION
The University of Salford
Business Operations
SKILLS
ABOUT MARTIN FIRTH
Digital analytics & marketing leader, experienced in managing high performing teams. I have a long background in data and analytics across various industries, transitioning into digital teams and more recently digital marketing. Leading analytics teams through digital implementations, KPI reporting, insights and optimisations. Managing marketing teams and agencies to develop strategies and deliver campaigns across paid and organic channels.I enjoy managing teams, developing individuals and creating cohesive units that deliver results. I\'m motivated to use data and insights to drive business decisions and strategies. Work is important but enjoying it and having some fun along the way is my ideal. Key SkillsLeadership - strategic planning and team goals, coaching, setting direction, creating objectives, project management Budget control, vendor management, strong communicator to senior stakeholders, agile methods and scrum.Experienced analyst across digital, data and marketing environments - project planning, customer insights, data visualisation, propensity modelling, AB testing, attribution reportingDigital Marketing - PPC, SEO, Display, Paid & Organic Social, Google My BusinessDigital Analytics ToolsWeb Analytics - GA360, Adobe, Data Studio + Supermetrics, Google Big Query (SQL), Google API - Analytics, AdsTag Manager - GTM, Tealium IQ, Adobe DTM Optimisation - Google Optimize, Adobe Target, OptimizelyCX tools - Decibel, Clicktale, HotJar, Feedbackify Call Tracking - Infinity & ResponseTapTechnical - Data Layer, Regular Expressions, HTMLMarketing ToolsGoogle Ads, Search Console, SEMRush, Hootsuite, Paid Social (FB, Twitter,LinkedIn), Google my Business, YouTubeData Analytics ToolsPower BI, SQL SSMS, SAS Base (with SQL), R Studio, MS Excel, SPSS with CHAID modelling
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.