Martin Farricker

Director, Sales & Marketing - Business Development @PwC

Responsible for driving revenue and expanding the firm\'s footprint in the marketplace by leading pursuits of the firm\'s largest Consulting engagements. Led teams in winning more than $330 million in revenue in FY22 by: • Advising practice leaders on sales strategy, messaging, and execution • Preparing consultants to deliver compelling client presentations, focusing on content and personal style • Advising partners on negotiation and pricing strategy • Orchestrating pursuit teams on top-tier sales opportunities • Evolving pursuit strategy and impact through digital technology and multimedia • Applying leading-edge digital communications in sales, marketing and other client interactions