Martin Block
Manager Global Retail Activation @GROHE
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WORK HISTORY
Manager Global Retail Activation @GROHE
Scoping, developing and implementing a digital marketing platform for all core and market-driven BTL initiatives across the marketing mix. Continue to improve functionality and user experience with retail automation to create cost-effective, on-brand and faster go-to-market initiatives across the region.Bringing together all relevant information and creating market-driven and convincing sales presentations. Including all elements from insights to products to sales support in the entire marketing mix.Implementation of a tracking system and reporting analysis of marketing initiatives for international key accounts based on relevant KPIs.
EDUCATION
University of Cologne
Geography
German Sports University
Sports Management and Economics
SKILLS
ABOUT MARTIN BLOCK
I am a dedicated marketer and free thinker with more than 15 years of experience in the consumer goods and technology industries. Guaranteed professionalism in the areas of project management, successful integration of sales and marketing concepts, innovative product marketing and sales support, brand activation, POS development and implementation, effective retail training through to value-added services with driving efficiency and excellence in execution. Profound and comprehensive expertise in the B2B2C and B2C sectors with core competencies in retail, account, brand and consumer marketing, from the consumer journey to service design. I have created convincing strategies, target group-oriented concepts, efficient processes and productive implementations for the growth of the brand and the business. Management of agencies and teams in large projects and campaigns from concept to design to production and implementation. Practical experience in global companies and an international environment with strong and positive cross-functional working skills between departments and teams at country, regional and global levels with a proactive mindset and the competence to involve and keep shareholders informed in all relevant projects.
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