Martijn de Jong

About Martijn de Jong

Welcome to my LinkedIn page! I\'m Martijn de Jong, an experienced Marketing Technology professional who is passionate about translating customer experience visions into reality.My journey began in campaign management, where I honed my skills and quickly expanded into broader marketing operations, followed by delivery of full-scale marketing platforms and journey orchestration tools, currently focused on the Adobe Experience Cloud.In my role as Delivery Lead and Business Consultant at Merkle I apply my leadership and marketing subject matter expertise as part of an experienced and talented team, to deliver CDP and Journey orchestration solutions for clients across many industries, including healthcare, insurance, telecom, retail, travel and automotive.I thrive on building authentic relationships to bridge the gap between marketing and technology; whether it\'s optimizing customer journeys or leveraging AI, my focus remains on achieving the business goals. The client and in particular the end user is always at the top of my mind in anything I do. I am recognized by others for- My capacity to grasp the overall context while also linking to details and identifying critical dependencies to ensure successful technology implementations- My skill in explaining technical and abstract concepts in a simple, easy to understand format- The ability to pivot in an agile way to still achieve client goals as challenges inevitably arise on projects.I have experience with a wide range of marketing technologies - my most recent experience has focused primarily on the Adobe Experience Cloud suite of products, and in particular Adobe Experience Platform, Adobe Real-time CDP, Adobe Journey Optimizer, and Adobe Campaign.I am looking forward to connect with like-minded professionals!

Experience

1. Marketing Technology Director

   Merkle

   Jan 2019 — Present · Denver, CO, US

   Lead the implementation of campaign and journey solutions for a diverse portfolio of clients across a variety of industries including telecom, retail, automotive, insurance, healthcare, and travel, enhancing customer engagement and driving business success through tailored digital strategies and scalable architectures- Scope estimates, develop package offerings, and collaborate with the business development team to deliver engaging presentations to prospective clients. Collaborate on writing Statements of Work, planning project resources, and setting up the delivery team for success by ensuring a seamless transition. Partner with client services on an ongoing basis to drive mutual business success and uncover new opportunities- Act as a trusted client advisor by developing deep knowledge of the client\'s business and data; leading customer-facing workshops; and explaining technical concepts in business-relevant terms to enhance client understanding and decision-making, resulting in maximized business value- Translate business needs into detailed technical requirements to aid solution architects and developers in platform configuration, designing data schemas, and system integrations to deliver against business needs- Manage a team of 20 subject matter experts consisting of campaign business consultants, developers, architects, and marketing operations staff to successfully deploy and support Adobe Campaign, Adobe RT-CDP and Adobe Journey Optimizer. Responsible for driving Adobe certifications in this team- Collaborate with Adobe on product roadmap advisory for Adobe Journey Optimizer based on real-world client needs.

Education

• University of Portsmouth

  Bachelor of Arts - BA

Skills

• Social Media Marketing
• Web Analytics
• Integrated Marketing
• Strategic Partnerships
• Loyalty Marketing
• Direct Marketing
• Strategy
• E-Commerce
• Crm
• Data-Driven Marketing
• Business Analytics
• Sql
• Agile Project Methodology
• Digital Marketing
• Predictive Analytics
• Customer Acquisition
• Alterian (Sdl Campaign)
• Customer Insight
• Salesforce
• Sas
• Marketing Research
• Competitive Analysis
• Marketing Strategy
• Marketing
• Database Marketing
• Loyalty Programs
• Direct Mail
• Business Intelligence
• Unica Campaign
• Data Warehousing
• Market Research
• Marketing Analytics
• Marketing Management
• Email Marketing
• Data Governance
• Campaign Management
• Data Strategy
• Online Marketing
• Marketing Communications
• Customer Relationship Management (Crm)