Marti B.
Marketing & Branding Executive | Integrated Campaign Leadership | Strategic Planning | Content & Communications Excellence | Social Engagement | Stakeholder Relations
- Role
- VP of Marketing at Amma Fresh Greek
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Marti B.
Agile and results-driven marketing, branding, and communications executive with a distinguished career building and advancing national and international brands across multiple industries - from mission driven organizations, to leading nonprofits and fast-moving startups. Recognized for developing and executing high-impact, integrated marketing campaigns that deliver targeted and measurable results. Exceptional at building robust teams and partnerships, shaping brand positioning, and driving social engagement and consumer loyalty. Often described by colleagues as a strategic and creative force who thrives under pressure while turning brand and sales goals into moments that drive awareness, revenues, customer acquisition and retention. Professional expertise encompasses marketing strategy, brand positioning, internal and external communications, social engagement, multi-channel integrated marketing campaigns, loyalty programs, media buying, budgeting, content creation, thought leadership, digital marketing, stakeholder relations, event sponsorships, custom publishing and in-kind leverage programs. Her award-winning campaigns, market launches and support programs have been translated in multiple languages and implemented in the U.S, Canada, South America, Europe and Asia. Many campaigns and events under her leadership have received awards and recognition by the American Marketing Association, International Economic Development Council and Houston Business Journal to name a few.
Experience
VP of Marketing
Jan 2024 — Present
Skills
- Event Management
- Digital Strategy
- Crisis Communications
- Strategy
- Public Policy
- Creative Direction
- Marketing
- Strategic Planning
- Branding & Identity
- SEO
- Program Management
- Fundraising
- Community Engagement
- Marketing Strategy
- Event Planning
- Integrated Marketing
- Thought Leadership
- Strategic Communications
- Economic Development
- Press Releases
- Branding
- Business Development
- Digital Marketing
- Sales Operations
- Public Affairs
- Advertising
- Executive Management
- Management
- New Business Development
- Proposal Writing
- Community Development
- Social Networking
- Social Media
- Social Media Marketing
- Market Research
- International Marketing
- Branded Entertainment
- Analytics
- Public Relations
- Internal Communications
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