Marthe Berkeley
Global Head of Chains @G2 Travel
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WORK HISTORY
Global Head of Chains @G2 Travel
London, GB
Leading G2’s global hotel chains division, driving strategic connectivity initiatives and developing partnerships with international and regional hotel chains to enhance product offering and commercial performance, working with key stakeholders within the chains.• Managing and mentoring a high-performing international team of chain account managers and yield managers, fostering collaboration, accountability, and continuous development.• Design and execute a global partnership strategy, securing competitive rates and maximising while identifying new growth opportunities within existing and new hotel chains.• Build and refine internal optimisation frameworks for yield management, ensuring data-driven decision-making and consistent growth within our chains. • Collaborate cross-functionally with tech, commercial and product teams to align chain strategy with broader business goals and ensure seamless integration.
SKILLS
ABOUT MARTHE BERKELEY
Strategic and commercially driven travel industry leader with over 20 years of experience in global hotel contracting, destination development, and partnership management. Proven success in launching and optimising groups, FIT & connectivity ventures from the ground up, while consistently driving revenue growth. Skilled in managing high-performing international teams, fostering collaboration, and mentoring talent to deliver results. Experienced at building and sustaining long-term relationships with hotel chains, analysing performance at all levels, and translating insights into actionable strategies.
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