Martha Reynolds

About Martha Reynolds

I help enterprises harness the power of AI and digital transformation to create smarter marketing strategies, empower teams, and deliver meaningful customer experiences. With a background in digital marketing strategy and project management, I specialize in bridging the gap between business objectives and emerging technologies—turning complex challenges into scalable, results-driven solutions. I’m passionate about collaboration, innovation, and showing organizations how to unlock the value of AI-powered tools for personalization, predictive analytics, and customer engagement. Known for my ability to translate vision into execution, I work with both IT and marketing teams to accelerate adoption, build trust, and achieve measurable growth. Core strengths include:*AI solution implementation for enterprise marketing & customer experience *Digital transformation strategy & leadership *Cross-functional collaboration & stakeholder alignment *Data-driven decision making and performance measurement *Project & program management with agility and focus *Building trust through communication, transparency, and shared success At the heart of my work is a belief that technology should serve people—and that when marketing, technology, and human insight align, organizations thrive.

Experience

1. Senior Manager - Digital Transformational Marketing

   Cognizant

   Jan 2023 — Present · Dallas, TX, US

   IT/SRE Product Owner for Security and Reliability/IT Teams, Process Improvement, and Digital Automation initiatives.* Lead multidisciplinary teams to develop digital optimization and transformation initiatives.* Implement project requirements for broad/complex, multidisciplinary IT systems to update AI system engineering.

Education

• Baylor University

  BA, English Literature, Fine Arts

  1988 — 1993

• Seinan Gakuin University

  Certificate, Asian Studies

  1992 — 1993

• Baylor University

  Certification, Secondary Art Education

  1988 — 1993

Skills

• Digital Strategy
• Landing Page Optimization
• Crm
• Web Analytics
• Internet Strategy
• Project Coordination
• Competitive Analysis
• Cross-Functional Team Leadership
• User Experience
• Social Media Marketing
• SEO Copywriting
• Management
• Digital Media
• Ms Project
• Project Management
• Mobile Marketing
• Marketing
• Change Management
• Cms
• Analytics
• Business Development
• Search Strategy
• Social Media Monitoring
• Social Media
• Omniture
• Web Design
• Online Marketing
• Keyword Research
• Business Process Improvement
• E-Commerce
• Local Search
• Google Adwords
• Requirements Analysis
• Smo
• Content Strategy
• Strategy
• Google Analytics
• Conversion Optimization
• Organic Search
• Project Planning