Martha McLean

WORK HISTORY

SKILLS

ABOUT MARTHA MCLEAN

I have over 18 years of communication experience, 15 of them dedicated to working with Canada’s network of embassies and offices abroad in the public affairs, advocacy, and digital arenas. Developing and delivering integrated advocacy campaigns that bring about conversation and effect change is currently at the heart of my work. The nexus of traditional and digital diplomacy is fascinating and I am driven by the potential of emerging technologies to help foreign ministries and diplomats build and engage global networks and conversations and how they can complement on-the-ground work. New and emerging technologies and global networks present tremendous potential for government and I am passionate about exploring and advancing work in these areas. That\'s why I am still here! I am a solutions oriented thinker with a specialty in converting minds! During a period that has seen the value and utility of social media for government questioned, I have happily taken up the charge and am known for my ability to capture and communicate potential. I don\'t tend to rest on laurels and continue to look forward at new paths to be cleared or smart paths to follow and improve. Networks are important to me and I take great pride in cultivating and contributing to them. I am fortunate to have connected with and met so many knowledgeable people in the digital and digital diplomacy fields. Our collective work and collaborative spirit continue to inspire and energize me.