Martha Fogarty
Womenswear Design Director | FIT and RISD-trained design leader | Actualizing distinct creative vision that rockets brand revenue and recognition
- Role
- Head of Design at Amanda Uprichard
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Martha Fogarty
Creatively nimble and collaboratively adaptive Womenswear Design Leader with a visionary, entrepreneurial spirit and hands-on experience bridging magic and logic, product strategy, and customer-delighting design to profitably explore and innovatively seize white space market opportunities. From amplifying distinct brand ethos through creatively conceptualized and commercially balanced product ranges for luxury houses to orchestrating the details, deliverables, and technicals of the end-to-end product journey for global omnichannel retailers, I bring a level head and a smile to fast-paced environments that demand excellence. To do so, I consistently leverage my 3 core strengths: EXECUTING ON THE ABSTRACT: Fostering the evolution and driving the execution of compelling product-based brand stories across the RTW, Advanced/Contemporary markets, leading award-winning teams (CFDA) in articulating the intersection of burgeoning trends, design innovations, shifting consumer tastes, and market needs into actionable apparel and accessory product strategies with joie de vivre flair PILOTING CONCEPT TO COMMERCIALIZATION Utilizing roll-up-my-sleeves experience across the entire P2M journey to build, expand, influence, and impact organizational growth; piloting full collection/multi-line creation as the hub of communication and clarity with a demonstrative sense of purpose + pride in the product and its value to the brand CUSTOMER CONNECTION: Leverage a blended background in Fashion Design, Fine Arts, and Marketing to dovetail customer-first design thinking with stewardship of brand vision and voice from concept to commercialization — From developing seasonal concepts, mood boards, fabric stories, color palettes, and embellishments to creating tech packs and cost sheets, to partnering and collaborating with in-house ateliers and global factories, I mobilize team (as large as 60 and as small as 2) capacity with an energized contribution to realizing product that successfully evolves creative exploration that surpasses the customer\'s expectations.
Experience
Head of Design
Jul 2018 — Present · New York, NY, US
Education
Webster University
Master of Business Administration (M.B.A.), Design Business Planning + Brand Development
New York School of Interior Design
Certificate, Interior Design
Fashion Institute of Technology
Associate of Arts and Sciences (A.A.S.), Fashion Design
Cornell University
Professional Certificate, Trend Forecasting and Consumer Behavior
Washington University in St. Louis
Bachelor of Arts and Sciences, Art History: Contemporary Art + Theory
Rhode Island School of Design
Fashion/Apparel Design
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