Martha Pacheco

About Martha Pacheco

Howdy! I’m Martha — a first-generation multidisciplinary creative who uses strategy and…

Experience

1. Marketing Specialist

   Ecosystem Planning And Restoration

   Nov 2022 — Present

   o Review and ensure the quality and accuracy of all documents, providing QAQC (Quality Assurance/Quality Control) feedback and recommendations.o Develop and refine the firm’s brand identity, ensuring consistent application across all marketing materials, proposals, and digital content to strengthen market presence and recognition.o Conduct targeted searches for RFPs, RFQs, and other business opportunities, facilitating responses and submissions for the firm.o Manage and delegate tasks related to proposal production and coordination across multiple offices to ensure timely and high-quality submissions.o Develop, maintain, and update marketing materials, information systems, tracking systems, and records to support firm operations.o Coordinate with ELT, project managers, engineers, scientists, and biologists, assisting in preparing information and responses to client inquiries.o Standardize and improve formats for all proposals, resumes, and project descriptions; create graphics for proposals and presentations to enhance visual impact.o Propose and manage the marketing budget, ensuring optimal allocation of resources for maximum return on investment.o Develop and maintain a comprehensive social media strategy and manage platforms like Facebook, LinkedIn, Instagram, X, and email marketing to enhance online presence and engagement.o Handle writing, word processing, editing, and manipulation of various documents including letters, proposals, brochures, and other marketing materials.o Write and distribute press releases to promote firm achievements and milestones, enhancing public relations and firm visibility.o Edit all digital and paper media for public involvement including videos, animated documents, etc.o Assist in recruiting efforts, refining job descriptions, and sourcing strategies to attract and secure top-tier talent for the firm.

Education

• University of Houston

  Cullen College of Engineering | Bachelor of Science, Digital Media

• Houston City College

  Associate of Science - AS, Multi Interdisciplinary (Marketing) Studies