Martha Cristina Garza

About Martha Cristina Garza

I build brands people believe in. I’m a marketing and brand leader with a background in design, luxury, hospitality, and consumer brands. My work sits at the intersection of storytelling, community, and growth—helping companies transform their brand, clarify their voice, and create lasting connections with the people they serve.Before launching my consultancy, I led marketing initiatives for iconic brands including Cartier, Moleskine, and Maison Kayser. Over the past decade, I’ve helped launch and grow 45+ retail stores, hospitality concepts, and restaurants—from neighborhood gems to flagship destinations.I bring a rare combination of strategist, designer, and operator. I think about brands not just as visual systems, but as living ecosystems that shape culture, experience, and belief.Today, I work with companies in three ways:• Marketing Leadership — as a Head of Marketing, Fractional CMO, or strategic advisor helping organizations build scalable marketing systems and growth strategies. • Brand Transformation — leading rebrands including brand strategy, naming, and visual identity for companies ready to evolve and lead their category.• Organizational Storytelling — helping teams align around purpose, clarify messaging, and turn strategy into action.My approach is human-centered and values-driven. The brands that endure are the ones that create meaning, not just attention.Along the way I’ve also become a speaker and workshop facilitator, helping founders and teams reconnect with the deeper purpose behind their work.Because the most powerful brands are not just seen. They’re felt.

Experience

1. Co-founder

   Beni

   Mar 2025 — Present · New York, NY, US

   I co-founded BENI to help ambitious businesses ditch the generic marketing and build brands people actually care about. My focus? The strategy—getting crystal clear on positioning, sharpening the message, and making sure the right people can’t help but pay attention.With Gaby running powerhouse execution on ads and content, we turn that strategy into campaigns that stop the scroll, spark connection, and drive results. If it feels bold, human, and a little unexpected—that’s the BENI touch.

Education

• Elisava School of Design and Engineering

  Diploma, Packaging Design

  2009 — 2009

• Accomplishment Coaching

  Life coach, Coaching

  2019 — 2020

• Istituto Burgo di Moda

  Diploma, Jewelry Design and Rendering

  2009 — 2009

• Fashion Institute of Technology

  AAS, Jewelry Design

  2010 — 2011

• Domus Academy

  Master in Marketing of Luxury Goods, Luxury

  2012 — 2013

• Tecnológico de Monterrey

  Bachelor's Degree, Industrial and Product Design

  2007 — 2012

• Universidad CNCI

  Jewelry Design and Production Diploma, Metal and Jewelry Arts

  2009 — 2010

Skills

• Photoshop
• Digital Marketing
• Illustrator
• Jewelry Design
• Concept Development
• Luxury Goods
• Luxury Brand Marketing
• Social Media Skills
• Brand Management
• Graphic Design
• Event Planning
• Public Relations
• Branding & Identity Marketing
• Product Development
• Marketing
• Event Management
• Digital Media
• Brand Development
• Retail Marketing
• Design Research
• Product Design
• Product Management
• Fashion
• Trade Marketing
• Strategic Design
• Digital Media Integration
• User-Centered Design
• Outstanding People Skills
• Social Media
• Experience Design
• Microsoft Excel
• Adobe Photoshop
• Social Media Marketing
• Marketing Strategy
• Management
• Visual Merchandising
• Retail
• Indesign
• Strategy
• Marketing Management