Martha Chaffin

About Martha Chaffin

Hello! I\'m Martha Chaffin - a successful, agile, senior-level communications and marketing leader:• Supporting employee engagement and change management strategies with on-target internal communication plans • Promoting organizations and brands through thoughtful storytelling• Cultivating productive relationships at every level to support achievement of challenging business goals • Author and execution leader of product and go-to-market integrated marketing campaigns (direct, digital and traditional channels)• Build and lead high-performing teams• Enable sales teams and organizations to successfully deliver products and services in competitive marketsEmployees recognize me for my excellent strategic, project management, writing, presentation, negotiation, executional, and communication skills.KEY ENDORSEMENTS“My team and I really appreciate Martha’s support. She has helped to bring our discipline on Marketing to another level. She is highly organized, very responsive, pays attention to detail, and is a great partner. I truly believe that she is a key reason why we are in a very strong position to succeed. She is great to work with and helped us stay on track with so many moving parts and a moving target.” -Vice President “Martha has received extensive praise from the sales team. She excels in her organizational and managerial skills when managing their complex projects. Martha was the main driver for their IFP campaign, which was successful leading up to Open Enrollment Period. She also managed the team’s CLERC communication and delivery for all lines of business during the initial stages. The CLERC project was very complex requiring multiple lines of messaging and communications for brokers and members. Everything launched as planned with no delay.” -Senior Director KEY ACCOMPLISHMENTS• Increased market awareness and penetration with above-average industry open (31%-56%) and click-through (15%-21%) rates• Optimized selling/renewing enablement of 10K+ brokers; streamlined fragmented communications and operations into quarterly campaigns, maximizing broker business opportunities• Expert sales enablement and support: recipient of a Commercial Sales Support MVP Award• Medi-Cal Redetermination: credited with marketing plan development and leadership of largest Medi-Cal retention effort to date• Medi-Cal Older Adult Expansion marketing plan supported 306 members beyond goal.• Individual and Family Plans line of business retention-focused marketing plan credited with supporting successful Annual Operating Plan membership goals

Experience

1. Communications Manager

   Providence Health Plan

   Apr 2024 — Present

   Support caregiver (employee) and change management strategies at Providence Health Plan.• Plan and deliver internal communication initiatives in support of the Providence Health Plan strategic priorities• Develop and deliver consistent, clear messaging to all Providence Health Plan audiences• Collaborate to ensure alignment across geographic regions, multiple facilities and diverse business units• Manage communication programs and business relationships• Navigate working in a highly matrixed and geographically dispersed organization and teams

Education

• Purdue University

  Associate of Science: Veterinary Technology

• Purdue University

  Bachelor of Arts (BA), Communications (concentration: advertising)

Skills

• Medicare
• Marketing
• Insurance
• Budgets
• Account Management
• Claim
• Marketing Communications
• Direct Marketing
• Project Management
• Strategic Planning
• Health Insurance
• Brokers
• Managed Care
• Underwriting
• Integrated Marketing