Martha Casanova
Sr Customer Marketing Manager @SailPoint
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WORK HISTORY
Sr Customer Marketing Manager @SailPoint
Toronto, ON, CA
EDUCATION
Universidad Metropolitana (VE)
Systems Engineering
SKILLS
ABOUT MARTHA CASANOVA
Results-oriented Customer Marketing Leader with 20+ years of experience in strategic B2B marketing. Specialized in customer reference management, advocacy, loyalty, and retention strategies. Proven expertise in customer marketing and program direction within the technology industry at national and international scales. Demonstrated history of leading award-winning team with integrity and empowerment driving service excellence and exceeding client expectations- Initiated customer advocacy community pilot for 500 new advocates in Canada, subsequently broadened to a national program reach of 1.5k+ members and influenced program expansion to Americas, EMEA, and the Asia Pacific regions- Acted as global customer reference council member representing Canada and Latin America for three years to define annual goals, direct processes, and report quarterly results to executive leadership for continuous improvement- Invented engaging VIP Customer Program exclusive to top advocates to encourage public voicing of positive customer feedback through multiple channels; led team to win industry awards including Best Advocate of the Year 2020.
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