Martha Wist
Senior Cardiovascular Area Business Leader @Novartis
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WORK HISTORY
Senior Cardiovascular Area Business Leader @Novartis
Responsible for launching the first to market ARNI (Angiotensin Receptor-Neprilysin Inhibitor) within the cardiologist, nephrologists and PCP markets. Accountable for leading, coaching, developing 11+ Specialty Representatives; partner with team in creation & execution of individualized territory plans, initiate & drive on-going cross-functional surround sound strategy targeting highly influential hospital systems, and collaborated with Brand & National Account Director(s) on creation of pull thru resource for largest commercial plan in DC. Multiple award winner: 2017 Franchise Award, 2018 International Golden Heart Award, 2019 & 2020 President\'s Club Award & 2020 Values in Action Award.
EDUCATION
Towson University
Bachelor of Science
ABOUT MARTHA WIST
Marketing and Sales Management Professional with extensive experience in training, strategic planning, market access, consultative selling and customer relationship building. Strong track record for driving performance demand objectives and maximizing profitability. Proven abilities in field sales management, brand marketing and establishing collaborative partnerships across multiple teams resulting in achieving sales goals. Adept at leading a high performing team, sales and clinical training, team building and mentoring associates. Excellent leadership, communication, business acumen and selling skills. Consistently recognized for outstanding interpersonal skills. Expertise and/or experience in: • Launching multiple products to include specialty injectable within orphan market • Coaching & Developing high performing Specialty and Primary care sales teams • Clinical, Business Acumen and Leadership training • Talent acquisition, retention and management • Marketing and strategic brand positioning • Change Leadership • Mentoring & team building • Strategic customer consulting and account development • Decision-making and problem solving • Strategic product planning and budget tracking
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