Martha Valdivia

Director, Regional Marketing Strategy - Cala @Hilton

Miami-Fort Lauderdale, FL, US
EMAILS
m••••••••@hilton.com
MOBILE NUMBERS
+17•••••••22

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WORK HISTORY

May 2024 — Present

Director, Regional Marketing Strategy - Cala @Hilton

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Miami, FL, US

EDUCATION

2004 — 2005

ESSEC Business School

MBA, Hospitality Administration/Management

1996 — 2000

Cornell University

BS, Hotel Administration

SKILLS

HospitalityHotelsSpanishSalesEvent ManagementMarketing StrategyStrategyE-CommerceOnline MarketingHotel ManagementRevenue AnalysisOnline TravelBudgetsHospitality IndustryLeadershipManagementTourismHospitality ManagementBudgetingResorts

ABOUT MARTHA VALDIVIA

Marketing and brand strategy leader with 15+ years of experience driving integrated marketing, destination branding, and partnership-led growth across the Caribbean and Latin America. Proven track record of developing go-to-market strategies, launching multi-market brand campaigns, and supporting successful hotel openings through strong collaboration with commercial, digital, PR, and on-property teams. Known for elevating brand relevance, strengthening regional positioning, and translating data-driven insights into measurable business impact while leading and developing high-performing teams.

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Martha Valdivia — Email, Phone Number & Contact Info | Unifers