Martha Riley

About Martha Riley

I love connecting with people. As an experienced sales leader, I am passionate about forging partnerships, directing teams, and, driving revenue across the media and advertising industry. Beyond my professional experience, being a mom, an athlete, and one of 10 children has fostered empathy, grit, and a serious amount of collaboration. I have leveraged my expertise in digital and linear advertising sales and experiential marketing to manage teams focused on using data to grow both brand awareness and performance. In my experience, I have unlocked innovative marketing and advertising opportunities for both clients and agency decision-makers across all platforms and properties including CBS, CBS Sports, Paramount+, Pluto, MTV, VH1, Comedy Central, Paramount, Logo, Smithsonian, POP, Nickelodeon, TVLand, CMT, NAN, TeenNick, NickToons and Nick Jr. I utilized my industry knowledge and client relationships to help kickstart and lead new sales efforts for both established and emerging networks across the Paramount portfolio. I strive to be a collaborative partner and engaging leader where I align stakeholders to facilitate stellar results.As a former college lacrosse player, I am passionate about and continue to promote the game. I coached both my daughter’s recreational lacrosse teams and was a board member for our youth lacrosse program. I continue to remain active with endurance hiking, skiing, tennis, golf, and pickleball.My foundational experience includes roles at MTV Networks, where I was the Director of Sales for MTV2. With the launch of MTV2, I was charged with the go-to-market strategy to generate incremental revenue. For 3 years, we exceeded our targets and grew revenue over 30%. I was challenged to collaborate with the existing sales team and hire specialty sellers. I gained this role by being a stellar account executive who consistently over-delivered revenue goals and client expectations. My career in advertising began in national broadcast investment at DMB & B which was later acquired by Publicis.

Experience

1. Advisory Board Member

   Evergreen Trading

   Feb 2025 — Present · New York, NY, US

Education

• College of the Holy Cross

  Bachelor of Arts (B.A.)

• Richmond, The American International University in London

  Junior Semester Abroad