Martha Fuller

Lead Vendor Program Project Manager, Marketing Operations @USAA

San Antonio, TX, US

Manages high-visibility third-party marketing vendor relationships (IBM, Publicis Groupe) on behalf of enterprise, while operating in Agile environment. Provides support to executive management to identify, develop and communicate specific business strategies across company or staff agencies functional areas, utilizing advanced knowledge of business development, and financial planning. Conducts strategic analyses of business needs and environmental trends in support of strategy development and planning process. • Plans, directs, and coordinates activities for complex work efforts to accomplish Line of Business goals and objectives within specified timeframe, scope, and budget, while ensuring compliance with company and regulatory policies and procedures • Manages risk by using established risk management practices to address execution challenges associated with quality, schedule, and costs of third-party vendors, in adherence with risk management framework • Ensures risks associated with business activities are effectively identified, measured, monitored and controlled. Identifies and implements specific processes to manage business and operational strategic planning process. • Assembles key participants and guides and facilitates cross-functional teams in the strategy development and implementation of business solutions. • Ensures consistent visibility for team and executives by tracking, monitoring, and reporting business objectives, work effort achievements, key indicators, and performance SLAs.

Furman University

Bachelor of Arts (B.A.), History