Martha Foley

About Martha Foley

Martha Foley, Ph.D.A highly focused Strategic Marketer with B2B and B2C experience in International Technology and FMCG companies. Astute planning, and in depth understanding of end user needs coupled with exceptional communication and team building skills have led Martha to achieve strategic partnerships and brand recognition for B2B and B2C start ups as well as for mid to large-size companies. Specialising in Strategic Planning and Change Management, Martha has a proven marketing track record in bridging scientific innovation with customer needs. She is a seasoned Marketer with over 15 years’ experience in product management, product launches and outbound marketing. She brings real world perspectives to crafting a strategy at the corporate, product or market level, as well as, the plans to execute these strategies. She ensures that strategies and execution plans are understood and ownership of execution is clear. Martha has the ability to work throughout an organisation from the C-Suite through all levels of the organisation. Her forte is in building highly motivated, efficient and diverse cross-functional teams for the commercialisation of technologies, consumables, and service contracts. As an energetic leader, with an open communication style and collaborative team player, she “rolls up her sleeves” and works closely with her teams. Specialties: Customer-relations leadership • Outbound marketing • Segmentation, Targeting, Positioning • Product launch • Life cycle management • Digital and Mobile Marketing • Branding • Organisational Management

Experience

1. Chief Marketing Officer

   American Microsemiconductor, Inc

   Nov 2019 — Present

Education

• Stevens Institute of Technology

  EMTM (Exec. Masters in Business Technology Management), Business Management of Technology

  2005 — 2007

• Stevens Institute of Technology

  PhD, chemical biology

  1998 — 2005