Martha Fields Winberg

About Martha Fields Winberg

With over 15+ years, I am a highly accomplished, dynamic, and forward-thinking marketing…

Experience

1. Manager, Infrastructure Communications & Marketing

   Fluor Corporation

   Sep 2023 — Present · Houston, TX, US

   Here, I successfully lead the strategic marketing and communications efforts for Fluor\'s Infrastructure Business Line across the U.S, U.K, and the Netherlands. Additionally, I define communication strategies, drive innovation, and provide leadership to move the organization forward through executive engagement and multimedia content development.Increased email open rates from 20% to 52% by optimizing subject lines and integrating more interactive content, transforming technical messaging into compelling narratives that engage field employees.Developed and secured approval for a new internal communications app, expanding engagement beyond email to mobile devices for broader workforce connectivity across 4,600 employees despite having only 400 email contacts.Strengthened executive visibility, launching regular video messaging and Q&A sessions with the Business Line President that increased engagement by 37% compared to traditional email communications.Positioned Fluor\'s Infrastructure Business Line more prominently within corporate strategy through strategic communications, leading to greater internal support for project bids and inclusion in quarterly earnings calls.

Education

• Texas Tech University

  B.A

• New Mexico State University

  M.P.A