Martha Evans

About Martha Evans

Revenue-driven sales and business development professional with a proven record of launching, scaling, and stabilizing high-touch communities, outdoor and media brands. Drives profitable long-term growth while delivering strong, sustainable financial results. Experienced in consultative sales, relationship-based business development, and advising clients on brand strategy, sales execution, and marketing program development. Thrives in fast-paced environments dedicated to excellence, service, and elevated customer experience.

Experience

1. Senior Living Sales Consultant

   Resort Lifestyle Communities

   Mar 2023 — Present · Arden, NC, US

   I am a senior living sales and community development leader with a track record of building high-performing, values-driven communities from inception through stabilization.I currently serve as the Senior Living Consultant at Julian Woods Retirement Community, owned and operated by Resort Lifestyle Communities. I was selected as the first local hire during construction and entrusted with a foundational role in pre-opening strategy, market entry and community positioning. My responsibilities span the full lifecycle of lease-up, including sales leadership, resident acquisition and the development of systems and relationships that support long-term success.Since opening, I\'ve lead all sales, leasing and move-in initiatives, driving 92% occupancy in under one year and positioning the community to reach full stabilization ahead of portfolio timelines. I\'ve been consistently recognized as a top-performing consultant, delivering results that exceed benchmarks in comparable markets.Beyond performance metrics, my work is rooted in culture and connection. I collaborate closely with operations, lifestyle and leadership teams to create an elevated sense of place with aligning sales, resident experience, and programming into a cohesive whole. This has included partnering with the Lifestyle Director to curate high-caliber intellectual and cultural offerings, such as PhD-level speaker series and distinguished guest presenters that meaningfully differentiate the community.At the core of my work is a relationship centered consulting approach. I am trusted by residents, families and referral partners to guide complex life transitions with discretion, clarity and care, while delivering a white-glove experience that reflects both professionalism and empathy.I am passionate about senior living organizations where operational excellence, thoughtful leadership and meaningful human experience converge.

Education

• Denison University

  BA, Economics and Studio Art

  1992 — 1996