Martha Yoo Sun Duffield

Global d & i Manager @Simply Business

Boston, MA, US

STRATEGIC IMPACT• Simplified D&I strategy from complex separate pillar to embedded approach across all business operations, aligning with company strategy through measurable OKRs• Obtained budget and executed inaugural ERG Leads summit, resulting in CEO commitment to monthly meetings with ERG leaders and 100% increase in event attendance DATA & COLLABORATION• Created comprehensive data collection outline tracking hiring, attrition, internal mobility, and engagement across employee lifecycle, establishing baseline metrics that informed inclusive programming design• Partnered with L&D to design 6-module new hire D&I experience and with Talent team to enhance candidate tracking, implementing real-time data collection to understand demographic drop-offs ORGANIZATIONAL CHANGE• Transformed challenging ERG leader dynamics from HR-intervention-requiring conflicts to collaborative team, resulting in coordinated programming and strategic communications collaboration• Redefined executive sponsor roles using custom CARE framework, implementing monthly meetings and creating direct leadership pipeline with Global CPO