Martha Carl
SVP Design @ Hometap · Product Design strategy, execution & team building
- Role
- SVP Design at Hometap
- Location
- South Hamilton, MA, US
- LinkedIn followers
- 500 followers
About Martha Carl
I focus on making complex products lovable, aligning product design with business strategy. I build the processes, frameworks, and teams that create winning user-centered solutions.
Experience
SVP Design
Nov 2024 — Present · Boston, MA, US
Hometap\'s mission is to help homeowners unlock the equity they’ve built in their homes to achieve their financial goals. As SVP of Design, I lead the creation, scaling, and performance of the design function within our high-growth organization. The Design team operates as an end-to-end service, partnering across marketing, sales, operations, legal and compliance, and financial product teams. I am accountable for the function’s output and effectiveness, growing Design\'s talent and capabilities to meet evolving business needs.
Education
Nantucket High School
Highschool
2001 — 2005
Connecticut College
Bachelor's of the Arts, Art
2005 — 2009
Skills
- Email Marketing
- User Interface Design
- Mac
- Illustrator
- Graphic Design
- Branding & Identity
- Branding
- Marketing
- Photoshop
- Brand Development
- Advertising
- Web Design
- Adobe Creative Suite
- User Experience
- Indesign
- Design
- Social Media Marketing
- Logo Design
- Graphics
- Fashion
- Branding
- Wordpress
- Social Media
- User Experience Design
- Blogging
- Layout
- Typography
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