Marty Vanzwietering

About Marty Vanzwietering

An accomplished and visionary transformational technology servant leader with broad-based experience in digital strategy, enterprise application leadership, and innovative product management across financial services and e-commerce environments. Excels at adaptably aligning technological initiatives with business objectives to drive scalable growth, market differentiation, and operational efficiency. Develops and implements technology roadmaps, high-impact digital solutions, and AI-driven platforms that optimize cost structures, accelerate time to market, and enhance customer engagement. By building and developing high-performing teams, engaging in collaborative relationships across stakeholders, and successfully executing creative strategic initiatives, serves as a key contributor to the success of the organization. My experience spans diverse industries and includes impactful roles at companies like PNC Bank where I am a leader in Technology Strategy. Other roles include M&T Bank, Orvis, Verndale, Keurig, and Vermont Teddy Bear.Revenue generation highlights include scaling a $100M/year sales channel to $750M/year, achieving this by platform scaling to meet explosive demand, and then continuing to drive growth through audience offer segmentation, campaign funnels and sticky account opening.A cost savings highlight would be driving $10M/year licensing savings from a large vendor platform, cutting unused services while keeping user experience exactly as is.Operationally, I’ve managed teams of fifty, budgets of $25M, and overseen a key revenue channel. I have rapidly onboarded major platforms, and led efforts to improve key platform stability. I bring uncommon self-motivation to any project.I also enjoy sharing and learning, and find speaking and facilitating major venues to be enlivening! I specialize in the areas of innovation, strategy, leadership and human skills, and I champion the products I’ve helped shape and build. I thrive on the challenge of solving complex problems and helping companies take that next critical step in their journey.If you want to chat about trends for leveraging technology for strategic growth, I welcome the chance to connect with you!

Experience

1. Senior Vice President, Technology Strategy

   PNC

   Apr 2025 — Present · Pittsburgh, PA, US

   Developed licensing strategy for major platform vendors; optimized license numbers by using just-in-time assignment system, costing under to develop but saving $10M a year in licensing costs across employees. Created release strategy to reduce wasted development effort by 15%, improve DevSecOps efficiency, and cut number of implementation errors in production following pushes, including changes to governance and tooling. Identified testing platform pipeline disconnect and created a plan to move from 35% of testing being automated to 80%; reduced contract testers from 1:1 to 1:3 and sped up testing from being equal in time to one quarter of the time of development. Spearheaded data usage restructuring and governance for better user experience, robust user analytics, and reporting. Transformed development workflow for 150+ developers by shifting routine tasks from custom coding to configuration, which accelerated time to market, reduced bugs, and cut platform maintenance costs by eliminating redundant API layers.

Education

• University of Surrey

  Bachelor of Science (BS), Mathematics and Computer Science

  1993 — 1997

Skills

• Javascript
• Html
• Css
• Photoshop
• Project Management
• Asp.net
• Marketing
• Xhtml
• Microsoft Sql Server
• User Experience
• Web Development
• SEO
• Active Server Pages (Asp)
• Asp
• C#
• Xml
• Vb.net
• Programming
• Visual Basic
• Graphic Design
• Web Design