Jordan Johnson

About Jordan Johnson

I am passionate about working at the intersection of data, strategy, and actionable insights. I am driven by a love of problem-solving, learning, and educating others. I am also confident in thinking big and diving deep while still being able to explain concepts to individuals at all levels of the organization.I enjoy bringing effective campaigns to life, driven by analytics and data, in new and exciting ways. Today, I lead a team which includes MarTech implementation specialists, subject matter experts (SMEs) in A/B testing, MarTech, digital analytics and paid media, as well as a content strategy team. I have successfully delivered increasingly complex, integrated data solutions and have worked to propel the business forward with tools to execute in an increasingly digital world.Teaching has been by far the most rewarding opportunity to date in my career. I have also presented 4 times at Adobe Summit and Symposiums as well as sitting on the Adobe Customer Advisory Board almost continuously since 2010.SKILLS• Experience Managing a $10M Annual Budget• Significant Contract Negotiation Experience• Passionate Team Player and Skilled Leader• Change agent driving digital enablement with data• 15+ years of AdTech, Analytics, and MarTech Experience• Proficiency or Mastery in using and implementing: • Adobe Experience Platform and RT-CDP • Adobe Target • Data Workbench • Adobe Audience Manager • Adobe Analytics • Adobe Customer Journey Analytics • Adobe Experience Manager • Adobe Experience Cloud Core Services • MRM Solutions and Processes

Experience

1. Senior Director, Merchandising & Martech

   Caesars Entertainment

   Jan 2024 — Present · Las Vegas, NV, US

   Own the implementation of the Adobe Experience Cloud (Analytics, Target, RT-CDP, and Customer Journey Analytics) and integrations with other MarTech providers such as Airship and Salesforce Marketing Cloud• Lead efforts to reduce duplicate vendors and implementation/consulting costs for MarTech vendors• Drive hyper-personalization throughout the Caesars.com and Caesars Rewards App experiences by utilizing known and anonymous customer data to enhance the customer journey with Caesars• Working with a mix of hands on and team leadership to deliver a growingly targeted and tested experiences that drive engagement, revenue, and conversion• Transform the team into an agile, scrum disciplined team able to plan, execute and report on their work efficiently to ultimately drive thru-put and additional capacity

Education

• Texas A&M University-Corpus Christi

  Master's of Business Administration, General

  2001 — 2003

• Texas A&M University-Corpus Christi

  BS, Biology, emphasis in Pre-Med

  1997 — 2001

Skills

• Online Marketing
• Google Analytics
• Digital Marketing
• Omniture
• Sitecatalyst
• Competitive Analysis
• Email Marketing
• Airlines
• Online Advertising
• Strategy
• E-Commerce
• Management
• Data Analysis
• Data Warehousing
• Manager
• Test & Target
• Testing
• Adobe Marketing Cloud
• Project Management
• Marketing
• Analytics
• Pricing
• Optimization
• Conversion Optimization
• Analyst
• SEO
• Web Testing
• Web Analytics