Marta Mistry
Alliances & Channels Lead (Bg, Hu, Mk, Ro) @Salesforce
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WORK HISTORY
Alliances & Channels Lead (Bg, Hu, Mk, Ro) @Salesforce
London, GB
I lead our partner and reseller ecosystem across Bulgaria, Romania, Hungary and Moldova. My role focuses on driving growth through our strategic partners, ensuring that locally sourced business contributes to Salesforce’s success.I act as a business consultant to help partners set their strategy.I collaborate with cross-functional teams (e.g, marketing, sales, customer success) to evangelize the partnership joint value proposition to accelerate our multicloud strategy, expanding the adoption of Agentforce, Data Cloud, Mulesoft, Tableau, and Slack in the region.I contribute to channel management best practices and shared them with global peers
EDUCATION
Saïd Business School, University of Oxford
Women's Leadership Development Programme
The Association of Strategic Alliance Professionals
Certificate of Achievement - Alliance Management
London Metropolitan University
BA (Hons), Business Law & International Business
The Financial Times & IE Business School Madrid
Accelerated Management Development Programme - Fast-track Forum
SKILLS
ABOUT MARTA MISTRY
International business professional with 15+ years of experience building and scaling strategic alliances and partner ecosystems across EMEA for global companies.I specialize in forging high-impact partnerships, driving multicloud growth, and expanding ecosystems in diverse markets. Known for cultural sensitivity and resilience, I thrive at turning complex international relationships into engines of innovation and measurable business growth.Self-made and results-driven, I bring a global perspective, executive relationship-building skills, and a proven track record of enabling partners to deliver transformational impact.I\'m interested in global organizations focused on high-growth markets, particularly those leveraging alliances and channel expansion into Eastern Europe.I welcome connections and discussions with leaders in the Partner Ecosystems space, and am also keen to contribute to events and panels focused on the advancement of women in leadership, especially for working mothers and expat professionals in the UK.
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