Marta Tubek Hyland

Founder & Ai Business Strategist @Valuelab Ai Consulting

Victoria, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2025 — Present

Founder & Ai Business Strategist @Valuelab Ai Consulting

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Victoria, BC, CA

Founded ValueLab to do one thing: help businesses adopt AI that actually pays for itself.I work with established service businesses, identifying where time and money are quietly disappearing, then designing and implementing the AI solutions that fix it. Outcome first, technology second.Work includes AI readiness assessments, adoption roadmaps, hands-on implementation, and ongoing fractional advisory for firms that want senior AI expertise without a full-time hire.Every engagement starts with the same question: where is value leaking in this firm, and what is the smallest AI change that recovers the most of it?

EDUCATION

2020 — 2020

Imperial Business School

Executive Education, Digital Transformation Strategy

2009 — 2012

Technological University Dublin

Bachelor of Arts (B.A.), Creative Digital Media

2017 — 2018

Imperial Business School

Master of Business Administration (MBA)

ABOUT MARTA TUBEK HYLAND

There\'s a big difference between adopting AI and adopting AI that creates measurable value.I\'m Marta. I help businesses find that difference - and close it.I don\'t start with the technology. I start with where time and money are quietly disappearing in your business, then work out which parts AI should actually fix. It\'s a less exciting pitch than \"AI will transform everything.\" It tends to produce better results.Before founding ValueLab, I spent 15+ years in business transformation, product design, and technology adoption - working across FTSE 500 companies, startups, and consulting environments. I\'ve seen what good AI implementation looks like, and what it looks like when it quietly falls apart six weeks later.(Spoiler: it\'s usually the workflow, not the AI.)I work with law firms, accounting practices, healthcare clinics, and established service businesses. Places where time is genuinely scarce and getting AI wrong has a real cost - not just a budget line.If you\'re trying to figure out whether AI is actually worth it for your business, that\'s a good question to be asking. It\'s also exactly what I help with.

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Marta Tubek Hyland — Founder & Ai Business Strategist at Valuelab Ai Consulting in Victoria, BC, CA | Unifers