Marta Génova
Head of Digital Product & Experience @Philharmonia Orchestra
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WORK HISTORY
Head of Digital Product & Experience @Philharmonia Orchestra
EDUCATION
The London School of Economics and Political Science (LSE)
Master of Business Administration – MBA Essentials
Universidad Complutense de Madrid
Bachelor's degree
ECAM - Escuela de Cinematografía y del Audiovisual de la Comunidad de Madrid
Master of Arts - MA
Goldsmiths, University of London
Master of Arts - MA
ABOUT MARTA GÉNOVA
As Head of Digital Product & Experience at the Philharmonia Orchestra, I develop and manage digital projects that use technology to reach new audiences, generate revenue, and enhance the artistic vision of the orchestra. I lead on the creative and strategic development of the Philharmonia\'s digital products, including immersive installations, 360-degree films and mobile apps, collaborating with internal and external teams, artists, and partners across the cultural, corporate, and tech sectors. I also contribute to the financial planning, fundraising, and commercialization of these products, as well as the evaluation of their impact and value.My background in filmmaking, graphic design, and Gender, Media, and Culture studies informs my approach to creating engaging and diverse creative innovation projects that showcase the orchestra\'s excellence. I am passionate about exploring the potential of digital media to connect with new and existing audiences.
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